B&H Worldwide, Temasek Polytechnic team up on student aerospace logistics podcasts

B&H Worldwide and Temasek Polytechnic partnered in Singapore to give Communications & Media Management students a real-world podcast assignment tied to aerospace logistics. The 12-week project ended with awards for top productions and a showcase of student work.

Why it matters: - The collaboration gave communications students direct exposure to a specialist B2B industry many had not encountered before. - The project linked classroom learning to a real business brief, giving students practice in research, interviewing, storytelling and promotion. - B&H Worldwide also used the program to introduce future media and marketing talent to aerospace logistics.

What happened: - B&H Worldwide worked with Temasek Polytechnic’s School of Business on a graded podcast project for Communications & Media Management Year 2 students. - The 12-week assignment culminated in the B&H Worldwide x CMM Audio Production Podcast Awards in Singapore on Sept. 1, 2026. - Students were asked to turn aerospace logistics topics into 10-minute podcast documentaries. - The project ended with a showcase of leading productions, a fireside conversation on creativity, storytelling and the future of audio content, and awards for the top three podcasts.

The details: - B&H Worldwide’s Global Marketing Team and Temasek Polytechnic lecturers jointly developed the assignment. - Students researched the aerospace logistics industry, identified a story angle, interviewed subject matter experts and published their podcasts. - B&H Worldwide gave students access to experts from its global operations so they could ask questions and learn directly from practitioners. - Student topics included cross-border logistics, supply chain disruption, risk management, the people behind global logistics and the balance between speed and safety. - Students also had to define a target audience and build a promotion strategy for their finished documentaries. - Wei Koon Goh, Group Head of Marketing at B&H Worldwide, said the project showed that students could turn specialist knowledge into stories people want to hear. - Li Yann Long, Course Chair for Communications & Media Management at Temasek Polytechnic School of Business, said the real industry partnership gave students experience that is hard to replicate in class.

Between the lines: - The project reflects a growing push for education programs to use employer-led assignments that mirror real workplace demands. - For B&H Worldwide, the partnership is also a branding play, helping the company build awareness in a sector that is typically behind the scenes. - The format suggests a focus not just on content creation, but on audience strategy and practical communications skills.

What's next: - B&H Worldwide and Temasek Polytechnic are likely to use the collaboration as a model for future industry-education projects. - Students leave with portfolio-ready work that can support future internships and job applications. - The partnership may create more touchpoints between aerospace logistics and emerging media professionals in Singapore.