Shamrok launches Tersavia, a free business platform for spas and studios

Shamrok LLC has launched Tersavia, a free-forever management platform for spas, salons, med spas and fitness studios that includes booking, payroll, memberships and reminders. The Orlando-based company says the platform is available nationwide now and adds optional AI tools for businesses that want them.

Why it matters: - Tersavia enters a crowded software category with an unusually broad pitch: a full business platform that is free forever, not a trial or limited tier. - The launch could lower software costs for appointment-based businesses that rely on booking, payments, reminders and staff management. - The platform is designed for businesses that want optional AI, but do not want AI to be required for core operations.

What happened: - Shamrok LLC announced Tersavia, a business management platform for spas, salons, med spas, fitness and yoga studios, and other appointment-based wellness businesses. - The company says Tersavia is available now nationwide. - Businesses can book a free 15-minute setup call at More information.

The details: - Tersavia includes online booking, a full scheduling calendar, class and group session booking, client check-in and client records. - The platform also includes visit history, notes, before-and-after photo storage, intake forms, waivers, consent forms and charting. - Tersavia supports text and email appointment confirmations and reminders. - Businesses can use two-way texting and email from the platform instead of a personal phone. - The system includes memberships, packages, class passes and waitlists. - Payroll and commission tracking are included, along with a staff time clock. - Tersavia also offers room and equipment resource management, deposits, card-on-file storage and payment links. - Built-in AI assistant features are included in the platform. - Tersavia's AI can handle booking, rescheduling and cancelling appointments, answer client questions, and guide staff through tasks on screen. - The company says the AI is optional and every feature works without it.

Between the lines: - Shamrok is repositioning its AI product line under the Tersavia brand and retiring the Shamrok AI name. - The company says Tersavia is the next stage of its work in AI for service businesses, following an earlier AI voice platform launched this year. - The platform was built by a team that owns and operates spas and a beauty school, and it was shaped by feedback from front desk staff, managers and general managers. - The pricing message is central to the launch: owners get the full platform without paying per feature, per add-on or per tier.

What's next: - Tersavia plans to expand with add-on services for businesses that want more automation and marketing support. - The optional AI Phone Receptionist will answer calls in the business's brand voice, book against live availability and send secure payment links when needed. - Marketing add-ons will include Google Business Profile management, blog and social publishing, and monthly commercial-quality video production. - Reputation Management will cover review requests, review responses and automatic replies to social comments. - Paid Advertising will run on Google and Meta through certified ad specialists who also operate spas. - Tersavia says it can import client data from existing booking and spa software and migrate saved cards on file with PCI compliance. - The company says switching is designed to avoid forcing regular clients to re-enter payment details.

The bottom line: - Tersavia is betting that appointment-based businesses want a full operations stack with AI as an option, not a requirement, and that free software can be a differentiator in a market built on subscriptions.